Why bother?

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I wanted to look up the article that was written in Brainstorm this morning. I have the mag somewhere but wanted to read the online version. This is what ITWeb expects online readers to pay to read articles online. I still don’t understand the logic and can’t believe there are still magazines who block stories like this (especially for past editions that I wouldn’t be able to buy off the shelf even if I wanted to!)

Reading a bit more about what the magazine industry is saying about digital editions led me to a great quote entitled ‘The Deadly Sins of Digital Publishing‘ from the MPASA website that states plainly that there are great opportunities for digital editions in terms of providing easy access, adding value online and delivering greater value to advertisers, but that the greatest sin is a ‘failure to commit’.

‘If you can’t commit to it, you should spend your energies elsewhere.’

I couldn’t agree more.

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