I’m still trying to work it out, but perhaps its as obvious as the number of readers of newspapers with headlines about young women having sex with aliens. I think it’s an indictment on SA blogging when 2oceansvibe wins 6 categories, including ‘Best South African’ blog in this year’s SA Blog Awards. I mean, I have nothing against the blog (I realise that there is a pretty large audience for tits, ass, cars, rugby and surfing) but the fact that this is the blog that we hold up to the world as our national pride and joy makes me want to hurl. Actually, this comment by 2oceansvibe’s author, Seth Rotherham seems to sum up where blogging in SA is at right now:
I was a judge in this year’s awards. That involved me going to a website to vote for my favorite blogs in 3 categories. Votes were weighted in favor of public votes. According to the rules, that means that ‘In the voting phase the vote weighting will be 30% judges and 70% public’ whereas in the nomination phase it is ’50% judges 50% public’.
In the future, I think we need to distinguish between popular voted blogs and then get the judges together to discuss their choice of winners that best reflects where South Africa is right now and where it is heading (and that’s not just in terms of the Internet which is very white, middle class and English right now). I’m really not blaming the awesome guys like Miguel dos Santos, Chris Rawlinson and the team who put this together at the last minute. I just think in the future we need to have a vision for things like this that has a lot more to do with the future of blogging in SA than a chance for the same few to continue to dominate the spotlight.
If the blog awards brand doesn’t have any meaning, any vision, any unique take on the world of blogging, then I guess it will be just another popularity contest – which is fine – but just not what I hoped for SA.